To build or to buy. Yes, it’s time to dust off that old bit of IS folklore. We know about the popularity of the Web and the well-documented successes of electronic-commerce sites—at least the PR machines have publicized them well enough. That success has driven us to wistful contemplation: Can we be the next ones to make $1 million on the Internet. But how will we sell our widgets and services over the Web? It shouldn’t be too hard. After all, the prerequisite components—corporate Web servers, databases and consumer browsers—are ubiquitous; they work well and they don’t cost an arm and a leg. Moreover, at this point everyone and his mother has a Web page. Heck, you might be up to your third or fourth version.