The Long-Lost Art Of Making A Buying Decision

Have you ever noticed that the people who can make a decision about a $70,000-dollar-a-year staff member in 20 minutes are the same people who spend endless hours in endless meetings with countless people over the course of months deciding how to spend$50,000 on a piece of hardware or some software? Why the obsession with the buying process? First, the impact a particular technology will have on the organization is usually overestimated from the start. Second, as we’ve increasingly become an economy of knowledge workers—you know, no tangible products—buying an actual piece of hardware or software programs is a big deal. And third, we’re obsessed with the buying process because it’s simple and fun—honestly.

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