Trade shows are a fact of life for users, vendors and associated hangers-on. It is difficult to imagine life in this industry without trade shows. It’s also difficult to imagine trade shows without airport parking, hotels and bad food. Still, for a variety of reasons we all continue to show up for the festivities. Let’s face it, either you love trade shows or you hate trade shows. But as you wander the trade show floor and the hospitality suites, one has to consider whether attendees are getting their money’s worth.